Step 1.
Choose your advertising goals.
These objectives can be measurable (such as increasing business by 20 percent) or general ideas (such as raising awareness of your construction services).
The more specific you make your goals, the easier it will be for you to create effective advertising and analyze your results.
Choose your advertising goals.
These objectives can be measurable (such as increasing business by 20 percent) or general ideas (such as raising awareness of your construction services).
The more specific you make your goals, the easier it will be for you to create effective advertising and analyze your results.
Step 2.
Identify your target market.
This will be the group that most likely will purchase your services.
If you are unsure of who your most common customer is, use a survey to ask clients
who they are and what services they are interested in.
Typical construction target markets include homeowners, businesses, governments and schools.
Step 3.
Create your message. Tailor your advertising to your target market's interests and needs.
For example, if you sell construction services to homeowners, create advertising
that describes how your services solve their remodeling problems or improves their homes.
Focus on the benefits your construction business offers to your customers.
Step 4.
Pick your media. Select from newspapers, magazines, trade journals or websites.
Choose an outlet that has an audience that matches your target market.
Most media companies keep demographic information
that describes their common readers and their preferences.
For instance, you might choose to advertise in your local newspaper, if you are marketing your construction services to local business owners.
Step 5.
Analyze your response. Include a way to measure the effectiveness of your advertising.
You can do this by using a code that gives the customer a discount or simply
by asking the customer where he heard about your construction business.
This will be the group that most likely will purchase your services.
If you are unsure of who your most common customer is, use a survey to ask clients
who they are and what services they are interested in.
Typical construction target markets include homeowners, businesses, governments and schools.
Step 3.
Create your message. Tailor your advertising to your target market's interests and needs.
For example, if you sell construction services to homeowners, create advertising
that describes how your services solve their remodeling problems or improves their homes.
Focus on the benefits your construction business offers to your customers.
Step 4.
Pick your media. Select from newspapers, magazines, trade journals or websites.
Choose an outlet that has an audience that matches your target market.
Most media companies keep demographic information
that describes their common readers and their preferences.
For instance, you might choose to advertise in your local newspaper, if you are marketing your construction services to local business owners.
Step 5.
Analyze your response. Include a way to measure the effectiveness of your advertising.
You can do this by using a code that gives the customer a discount or simply
by asking the customer where he heard about your construction business.
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