What is the Advertising?

Advertising is a form of communication 

for

marketing and used to encourage 

or persuade an audience (viewers, readers or listeners; sometimes a specific group) 

to continue or take some new action. 

Most commonly, the desired result is to drive consumer behavior 

with respect to a commercial offering, although political 

and ideological advertising is also common. 

The purpose of advertising may also be to reassure employees 

or shareholders that a company is viable or successful. 

Advertising messages are usually paid for by sponsors and viewed 

via various traditional media; 

including mass media such as 

newspaper, magazines, television commercial, 

radio advertisement, outdoor advertising or direct mail; 

or new media such as blogs, websites or text messages.